Wearing Your Sport Outside the Rink: Why It's More Than a Fashion Choice
A kid picks out a shirt, puts it on, and their whole face changes. Not because it's new — because it sees them. After the privilege of watching that moment...
Kelly ODonnell |
News
Wearing Your Sport Outside the Rink: Why It's More Than a Fashion Choice
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I Saw the Gap and I Jumped In: How Hockey Became the Fastest Growing Youth Sport Nobody Was Dressing
I was standing in a Target in Minnesota — the State of Hockey — looking for hockey clothing for my kids. I found nothing. Zero. My flabbers were gasted. That...
Kelly ODonnell |
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10 Years, 10 Lessons: What Running a Hockey Clothing Company Actually Taught Me
Ten years ago I thought I was starting a hockey clothing company. I had no idea I was actually starting the most transformative decade of my entire life. Here's the...
Kelly ODonnell |
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Why I Quit My Corporate Job to Sell Hockey T-Shirts (No, Really)
In November 2015, I went looking for hockey t-shirts for my kids and came home empty-handed. So I quit my corporate job and made one. Here's the real life, messy,...
Kelly ODonnell |